Digital Media as a Platform for Entrepreneurship Development in Makurdi Local Government Area, Benue State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Entrepreneurship is increasingly being recognized as a key driver of economic growth, and digital media plays an essential role in promoting entrepreneurial activities in Nigeria. In Makurdi Local Government Area, Benue State, digital media platforms such as Facebook, Instagram, and LinkedIn have become vital tools for entrepreneurs looking to expand their businesses. These platforms allow entrepreneurs to market their products and services to a wider audience, access resources, network with potential investors, and learn about best practices in business management. According to research by Adefolalu & Bello (2024), digital media provides significant opportunities for entrepreneurs in rural and semi-urban areas, enabling them to scale their operations and reach national and international markets. This study investigates the role of digital media in promoting entrepreneurship development in Makurdi, focusing on how digital tools contribute to the success and growth of small and medium enterprises (SMEs) in the region.
1.2 Statement of the Problem
While digital media presents many opportunities for entrepreneurship development, there are challenges to its effective utilization in Makurdi. Factors such as limited internet access, digital illiteracy, and insufficient infrastructure can hinder entrepreneurs from fully benefiting from digital platforms. Furthermore, many entrepreneurs in the region may not be fully aware of how to leverage digital media for business growth. This study seeks to explore how digital media is used by entrepreneurs in Makurdi and assess the impact it has on their business development and growth.
1.3 Objectives of the Study
- To assess the role of digital media in the development of entrepreneurship in Makurdi Local Government Area.
- To explore the challenges faced by entrepreneurs in Makurdi in utilizing digital media for business growth.
- To evaluate the effectiveness of digital media in expanding market access for entrepreneurs in Makurdi.
1.4 Research Questions
- How does digital media contribute to entrepreneurship development in Makurdi Local Government Area?
- What challenges do entrepreneurs in Makurdi face in utilizing digital media for business growth?
- How effective is digital media in expanding market access for entrepreneurs in Makurdi?
1.5 Research Hypotheses
- Digital media plays a significant role in the development of entrepreneurship in Makurdi Local Government Area.
- Entrepreneurs in Makurdi face challenges in utilizing digital media for business growth.
- Digital media significantly expands market access for entrepreneurs in Makurdi.
1.6 Significance of the Study
This study will provide valuable insights into how digital media can be leveraged to promote entrepreneurship in Makurdi. The findings will be useful for entrepreneurs looking to optimize their use of digital platforms, as well as for policymakers aiming to create an enabling environment for digital entrepreneurship in rural and semi-urban areas.
1.7 Scope and Limitations of the Study
This study focuses on entrepreneurship development through digital media in Makurdi Local Government Area. It does not consider other forms of business promotion or digital media usage in other sectors.
1.8 Operational Definition of Terms
- Digital Media: Online platforms and tools used for marketing, networking, and business development, including social media and e-commerce sites.
- Entrepreneurship Development: The process of creating and growing new businesses through innovation, investment, and resource mobilization.
- Small and Medium Enterprises (SMEs): Businesses that have a relatively small scale of operation in terms of revenue, staff, or assets.
